Do you still use printing advertisements with back light or even not, which are in different structures such as column, pole, wall, bridge etc.? Now with the technical advancements and reducing costs of LED display technology, outdoor advertising has undergone some exciting changes. You might have noticed advertising billboards in your local area being replaced with LED advertising screens.
Outdoor LED advertising screens is becoming more and more popular for outdoor advertisements. In terms of advertising, LED advertising screens can make your brand stand out. You can change printing advertisements to LED advertising screens if the printing advertisements is no longer working or out of time.
So why are outdoor LED advertising screens so exciting? Here are 10 Advantages of using LED advertising screens.
1. Low maintenance cost and updated cost.
The outdoor advertising screen is installed by modular LED display panels with seamless splicing technology. And each panels are assembled by modules, power suppliers, receiver cards and cables. All these components can be disassembled and assembled easily which means you can replace the broken components without disassemble the whole screens. That saves cost and time for maintenance. But the traditional printing advertisements will charge maintenance fees and labor fees every time you update the advertisements.
2. High resistance, durable structure.
The LED advertising screens require high resistance to damage. The whole screens are almost steels. On the other hand, traditional billboards use fragile vinyl materials and lamps that are easy to damage.
3. High reliability.
The LED advertising screens require high reliability because some are installed on higher structures. Otherwise it will be very dangerous if some components fall down. Also the performances of LEDadvertising screens are high reliability in different weathers, high or low temperature. You can still watch the video advertisements in rainy days, sunny days and snowy days etc.
4. High brightness.
The outdoor SMD LED advertising screens have higher brightness which can reach about 8000nits. And the bright for outdoor DIP LED Advertising screens can reach about 12000nits. The LED Advertising screens are visible in daylight with high brightness.
5. Vivid and eye-catching display.
The LED Advertising screens have vivid, natural and eye-catching display images and videos which show a realistic visual effect. Thanks to the bright and dynamic display, it is easier for passersby to stop and receive advertisements’ information. Compared with traditional printing billboards with traditional printing advertisements, when your advertising contents are displayed on a bright and vivid LED screens, it is easier for passersby to stop and watch your advertising contents.
6. Provide accurate and unique contents atthe right time.
The LED advertising screens can display specific contents at a specified time. For example, as the operator of arestaurant, you can display breakfast advertisements at breakfast time and others for lunch or dinner times. In fact, you can publish many different advertisements at different time intervals to deliver unique information to unique audiences. But the printing advertisements takes long time for updating.
7. New creative advertisements is inexpensive.
Compared to traditional printing signage, it’s far less expensive to develop and publish new advertisements for ledadvertising screens. This means that you can run more targeted, local marketing campaigns. Your digital marketing plan can now take into account local events as well.
8. Operate anywhere.
The great thing about LED advertising screens is that it can be operated remotely with a simple WIFI/4G connection. You can control any number of LED display billboards with just a few mouse clicks. It saves money and time in the long run by reducing printing and maintenance costs compared with traditional printing advertisements. You can even operate in other city with 4G connection.
9. Higher return on investment in outdoor advertising.
With static printing advertisement billboards, every time companies need to update the advertisements, they have to spend money and time for printing, maintenance and labor. With the ledadvertising screens, the advertising production cost is basically zero, because it can be created on the computer and immediately uploaded to the LED display software program. The led advertising screens will bring a new experience to your advertising strategy and at the same time provide more value for your investment.
10. Benefits for advertising companies.
If you are an advertising company, with led digital billboards, you can sell the same led advertising screens to 6-10 different buyers at the same time instead of selling a static advertisement to one buyer. This increases your income and diversifies your customer base. LED display advertising is beneficial to almost all types of businesses. All you need is to properly combine creativity and value to attract the attention of customers.
Is there any disadvantages that we need toconsider?
1. LED advertising screens are expensive.
It might be expensive to install, but you save money and time in the long run by reducing print and maintenance costs compared with printing advertisements. As a one-time expense, digital signageequipment is generally regarded as a capital investment and comes out of an operations budget and not your marketing budget. Even better, there is no print cost.
2. LED advertising screens require more power.
Running LED advertising screens, you need to supply and pay more for power.
3. Lights of LED advertising screens.
The LED advertising screens have high brightness. That means it will have light pollution. You need to check with the local government.